Privacy Policy

This Privacy Policy explains how The Soft Girl Collection collects, uses, and protects your personal data when you visit or make a purchase from our website.

We are committed to safeguarding your privacy and complying with the UK General Data Protection Regulation and the Data Protection Act 2018.

1. Data We Collect

We may collect and process the following information:

  • Full name
  • Billing and shipping address
  • Email address
  • Telephone number
  • Payment details (processed securely via third-party providers)
  • IP address and device information
  • Order history and purchase behaviour

We do not store full card details.

2. How We Use Your Data

We process your personal data for the following purposes:

  • To fulfil and manage orders
  • To provide customer service
  • To send order confirmations and shipping updates
  • To prevent fraud and unauthorised transactions
  • To comply with legal obligations
  • To improve our website and customer experience

Where required, we rely on lawful bases under UK GDPR, including:

  • Contractual necessity
  • Legitimate interests
  • Legal compliance
  • Consent (for marketing communications)

3. Marketing Communications

If you opt in to receive marketing, we may send promotional emails regarding new products, offers, or updates.

You may withdraw your consent at any time by:

  • Clicking “unsubscribe” in any marketing email
  • Contacting us directly

4. Data Sharing

We may share your information with trusted third parties strictly where necessary, including:

  • Payment processors
  • Shipping and courier providers
  • Fraud prevention services
  • Website hosting providers

All third parties are required to process your data securely and in compliance with data protection laws.

We do not sell your personal data.

5. Data Retention

We retain personal data only for as long as necessary to:

  • Fulfil contractual obligations
  • Comply with tax and accounting requirements
  • Resolve disputes
  • Enforce our agreements

When data is no longer required, it is securely deleted.

6. Your Rights Under UK GDPR

Under the UK General Data Protection Regulation, you have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request erasure (where applicable)
  • Restrict or object to processing
  • Request data portability
  • Lodge a complaint with the UK Information Commissioner’s Office
  • Requests may be submitted in writing using the contact details below.

7. Data Security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, misuse, alteration, or disclosure.

However, no method of internet transmission is entirely secure, and we cannot guarantee absolute security.

8. Cookies

Our website uses cookies and similar technologies to enhance user experience, analyse traffic, and support marketing efforts.

You may control cookies through your browser settings.

9. Contact

For privacy-related enquiries or to exercise your rights, please contact:

Thesoftgirlcollection@gmail.com

We aim to respond within 30 days in accordance with UK GDPR requirements.